Qualify Your Meta Leads Before You Call — Stop Burning 4 Hours a Day
If you treat every Meta lead the same, your best leads wait and your worst leads eat your day. A 2-question scoring system fixes this in an afternoon.
Meta lead forms are cheap precisely because they are easy to fill. That is the point — but it also means 40-60% of the leads in your inbox are not buyers, they are window-shoppers. Calling them in the same order they arrived is a tax on your best leads.
Add two qualifying questions to your form: one about budget range (radio buttons, not free text) and one about timing ("now / 1-3 months / just looking"). Conversion rate per lead drops slightly. Conversion rate per hour of follow-up time goes up by 3-4x. That is the trade you want.
Then build a scoring rule in your CRM (or a Google Sheet, honestly): budget × timing = priority. Anyone in "now" with real budget gets the 5-minute SMS. "Just looking" goes into a nurture sequence and gets one email per week for a month.
The small businesses we work with who do this consistently report 35-50% more booked meetings per week with the same lead volume. No ad spend change. Just better triage.
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