Meta advertising collective · By referral

More leads for the same ad budget.

Your Meta ads learn from what works across the 300 businesses in the collective. Your account, your campaigns, your customers and your budget stay yours.

Sphere of the businesses in the Trippple collective, grouped by shared buyers.

The problem

Meta starts learning at 50 conversions a week. Your budget alone will not make 50.

  • Below that volume, Meta has little to optimise on. Delivery keeps adjusting on thin evidence instead of settling, and you pay for every adjustment.
  • Alone, you will not reach them. Almost no small business does. On a few hundred euros a month, each test burns real budget, and whatever was learned stops with the campaign.
  • Together, you will. Trippple brings in businesses that speak to the same customers as you, without selling the same thing. Their conversions count towards the learning your delivery runs on, which your budget alone would not produce.

Everyone keeps their own campaigns, customers and budget.

How the collective works

Your campaigns stay yours. Only the learning is shared.

  1. 01We measure who shares your customers.The technology compares your market with that of other businesses, and finds the ones speaking to the same people as you.
  2. 02We form the group.Only complementary offers are brought together. Never two competitors.
  3. 03Every campaign learns from the group.It runs in its own business's name, on its own budget, and Meta learns from the total.

Our technology

Our technology looks at 300 businesses at once.

It measures what your markets have in common, splits yours by area, by moment of purchase and by season, draws a portrait of each of your buyers, then produces and adjusts the ads that work best across the businesses that look like you. A tool wired to a single business has none of that to look at.

Your market read before the first bid

How many advertisers already compete for your customers, in which price range, and when demand rises.

Same moment, same people, different product

This is the rule that decides who joins whom. Two businesses selling the same thing are never put together.

Buyers, not an audience

The technology draws a portrait of each type of buyer, then splits it into angles to test.

A campaign in four steps

Your offer, who you target, how much you put in. The ads are on us.

What does not change

What stays with each advertiser

Only the learning is shared. The rest does not move.

Their name

Every ad carries the advertiser's name, logo and identity.

Their data

Leads, reporting and customer files stay separate. What is shared is the learning, not the files.

Their market

A group only brings together complementary offers, never two direct competitors.

Their budget

Spent at Meta, with no Trippple commission, and refundable while unspent.

Three ways into the collective

Pick the one that sounds like you.

They buy their advertising together

From local services to online stores and software.

  • Logo Artemis Courtage
  • Logo LOL Évènements
  • Logo Mon Plan Rénov
  • Logo PSB Lounge
  • Logo 3DSkyrta
  • Logo Shootnbox
  • Logo Stewdy
  • Logo EcoComply
  • Logo Music
  • Logo SherlockPets
  • Logo Le Moulin de Bâlines
  • Logo Swyty
  • Logo Freely Handustry
  • Logo Lucéa Studio
  • Logo Neobio

What members say

Cost per lead, before and after.

Three businesses in the collective, in three unrelated industries.

  • €150 → €50per lead

    We went from €150 to €50 per lead in three months. The ad message and hook is what nobody else was doing.
    Marc C.Leading La Parisienne Immobilière · Real estate
  • −30%per qualified lead

    −30% on cost per qualified lead. The campaigns brought us the right audience for our events.
    Sakhayna B.Leading PSB Lounge · Event spaces and dome rentals
  • 90+leads in 30 days

    Cleaner pipeline, lower cost per appointment. They run the account like it is their own business.
    David M.Financial adviser, Artemis Courtage · Insurance brokerage

Observed on real campaigns. Not a guarantee or promise of results.

Where we are

Station F, Paris.

Our team works from the Station F campus. That is where the collective's campaigns are run.

The Station F building in Paris, its glass facade under the concrete vaults of the Halle Freyssinet.The main hall of Station F, with workspaces lined along a central aisle.

Everything you need to run your ads.

Optimise

  • Bids and budget
  • Targeting by area
  • Seasonality
  • Placement split
  • Frequency and fatigue

Create

  • Up to 50 ads a month
  • From your own photos
  • Message testing
  • Video variants
  • Continuous renewal

Audit

  • Conversion tracking
  • Advertising pixel
  • Account structure
  • Duplicate audiences
  • Wasted spend

Measure

  • Transparent spend tracking
  • Cost per lead
  • Monthly review
  • Leads by email or CRM
  • Results per campaign

Learn together

  • Learning shared between members
  • Learning threshold reached
  • Non-competing offers
  • Lower cost per lead
  • Customer data kept apart

The questions we get asked

What is the collective?

A group of businesses that speak to the same buyer without selling the same thing. Each keeps its own account, its own campaigns and its own budget. What is shared is the signal: the conversions of the group count towards the learning your delivery runs on.

How is your technology different from a generic AI?

A generic AI only sees one account. Ours looks at the whole group: it measures how close businesses are to each other, splits the market by area, buying moment and season, and produces the ads for all of them.

I already work with an agency or a freelancer. Why change?

You do not have to change. An agency optimises your account; the collective lets your account learn on everyone else's volume, which no single account can do. Your agency can also run your campaigns from a Trippple agency account.

Does Meta really work for my business?

Meta works best for businesses that live on enquiries: quotes, appointments, bookings. Across the collective, the average observed to date is €5.53 per lead, all accounts and all industries, counting ad spend only. It is an average, not a forecast for your account. If your business is not a fit, we tell you on the call.

Could I end up alongside a competitor?

No. A group brings together businesses that speak to the same buyer without selling the same thing. The technology measures the distance between offers: two businesses selling the same thing are never put together.

Are the ads in my name? Who approves them?

Yes. Every ad carries your business name, logo and identity. They are prepared by our technology, then reviewed one by one by our team. Nothing goes live without your approval: you keep the last word.

Who owns the data?

Each advertiser's leads, reporting and customer files stay separate. What is shared is what Meta learns, not the files.

How much is it?

Two separate lines. The ad budget, paid up front and spent at Meta, on which we take no commission: stop, and the unspent balance comes back to you. And a fixed Trippple subscription, whose amount depends on your plan. We give you both figures on the call.

How long do I commit for?

Three months minimum, the time Meta needs to learn. After that, you stop whenever you want, and whatever is left of your ad budget comes back to you.

The only ad collective built to win against big brands.

Reach the customers already looking for your products, with the buying power of a major account.

Request access

The collective is joined by referral. Tell us who you are, and we will look at whether your market fits.

These details will prefill the booking page. Continue to choose a time.