Blog
Lead follow-up, without the fluff
Tactical playbooks from the team running Meta ads for 100+ small businesses.
Apr 12, 2025 · 6 min read
The 5-Minute Rule: Why Speed Crushes Every Other Follow-Up Tactic
Leads contacted within 5 minutes are 21x more likely to convert than those contacted after 30. Here's how to actually pull it off without burning out your team.
Apr 26, 2025 · 7 min read
The Follow-Up Cadence That Actually Books Meetings
One call and one email is not a follow-up sequence — it's a goodbye. Here's the 7-touch cadence we recommend to every Trippple member.
May 10, 2025 · 5 min read
Qualify Your Meta Leads Before You Call — Stop Burning 4 Hours a Day
If you treat every Meta lead the same, your best leads wait and your worst leads eat your day. A 2-question scoring system fixes this in an afternoon.